these collars are AWESOME!!!!I LOVE Blueberry Pet collars - my dog has over ten by now. However, this one just doesn't seem as high quality as the others that I've purchased. It's very cute and embroidered nicely, but it's much more flimsy/thin than I had hoped. I had been getting my dog a size L in all Blueberry Pet collars, and he has plenty of room in them, so I decided to size down to a medium for this one. It's tiny and skinny!! It fits him still, and he'll definitely be wearing it (I walk him with a harness anyway so his collar doesn't need to be super sturdy) but this collar just seems like something that is better suited for smaller dogs (not labradors!!!). I highly recommend this brand's collars, though!! Just be weary of this particular one for larger dogs.This collar itself is well made, but the plastic piece that adjusts size covers the phone number. Also, the two clips that secure the collar on your pet is already very difficult to clip together.Got this for our beagle and it fits and looks great after months of wear. The embroidered name/number also still look good. Even cleans up well in the washing machine. This is a must-have if you don’t want to listen to the dog’s tags jingling all the time!When I opened my package I was immediately very excited because the collars were much cuter than I anticipated. But when I started sizing them down for my dogs, I become very disappointed. They used up so much space for the Blueberry logo, that the personalized information is too far down the collar and becomes covered up when sized down. I purchased these to replace a different set of personalized collars, and those do not have this issue, even while using a much larger font.LOVE this collar. Great quality and seems durable. I plan to purchase again!One of the best things I've ever bought for my dog. Takes away having a name tag that's loud when she walks and loud at night when she moves. And name tags can fall off. But with this collar, no name tag needed and it's just so cute and fits perfect and I love it. I will definitely buy more.The embroidery uses almost the entire area of the small collar. If you have to size down from the max size, the phone number becomes unreadable. This means someone would need to take off & resize the collar of my already timid dog to read my phone #. Pretty useless.I saw the high star rating and have other Blueberry products we love (though this is a little dinky in comparison) so I didn't bother to read the reviews thoroughly. My fault.